Google vs Burger King | War of the Banned Advert

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A Burger King Whopper hamburger is arranged with french fries for a photograph in Tiskilwa, Illinois, U.S., on Wednesday, Feb. 13, 2013. Burger King Worldwide Inc., the second largest fast food hamburger chain in the world, is scheduled to release quarterly earnings on Feb. 15. Photographer: Daniel Acker/Bloomberg via Getty Images

Posted By: Al-Sahawat Times 19th April 2017

 

  • By Zakiya Afzani

 Google vs Burger King | war of the banned adverts

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Google’s Artificial Intelligence assistance, Google Home and Google Now, became embroiled in an unlikely war of advertising.

 

Burger King released an advert which triggered Google’s AI assistant into opening Wikipedia and reading out the ingredients and information about one of their burgers.

 

However Wikipedia Editors found it amusing to edit the page to list ingredient as containing “human child” and “cyanid” among others.

 

The gimmic of trying to force two third party companies into facilitating free advertising for Burger King certainly backfired.

 

Google swiftly blocked their AI from responding to the advert and removed it from their advertising network.

 

However, the hilarity of the incident has meant that the advert went viral achieving, ironically, the original aim of Burger King’s marketing team whom seem to have landed on their feet by nothin short of a miracle.









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